Conversion Rate Optimization (CRO) is an online marketing strategy, implemented to assist website owners in turning visitors into paying clients. It is an essential element of SEO, and website development. There are two main methods you can use to implement your CRO.

One is to do research prior to launching a website, and the other is starting the website first, and only then doing the research by testing various strategies to determine what is most effective. 

What is Conversion Rate Optimisation? 

Conversion rate optimisation is a testing technique based on empirical data, that permits you to definitively track numerous elements of your website to determine what generates a higher response out of your website visitors.

By utilising some extremely fundamental methods along with a few easy resources, you are able to boost the conversions in your website, regardless of what the niche or proposed goal of your website is.

If you would like more people signing up for your e-mail list or weekly newsletter, more clicks on your Google ads, or even more calls to your phone number, conversion rate optimisation will apprise you of which modifications you’ll need in order to get more clicks.

If you are a business owner with a piece of online digital real estate ( a website 😉 ), the ulitmate goal is to get as many clicks and ultimately conversions as possible. CRO is therefore an integral part of your online marketing strategy.

CRO comes into play once you have your SEO tactics down pat and you’re starting to see visitors to your site. Should you find that you might have a substantial amount of traffic visiting your website, but they are not following through to buy a product or service that you offer, then you will need to look at the effectiveness of your CRO and CTA (Click To Action) elements.

A poor conversion rate can be affected by several factors, but one of the most important factors, are web design and website development

One of the most common factors for a poor conversion rate, is a poorly designed and developed website. A great website is one that keeps your visitors coming back and staying for longer. There is no point in getting a significant amount of visitors, but they only ever visit your home page and are only on for a few seconds. This is why professional web design is so important. The first few seconds create an overall impression, and if visitors don’t like what they see, they won’t be back. You therefore need to grab their attention from the get go and entice them to stay longer. Font styles, the use of different colours and even images, have an impact on the amount of time visitors spend on your site. Try to use colourful backgrounds or images, fonts which are easy to read (and big enough) and eye-catching images.

Once your visitors stay a little longer and start scrolling through your Home page, that is where proper development comes into play. The site needs to flow and be user-friendly.

The way your website is laid out can significantly impact the way individuals feel about your business.  Navigation should not lead to any confusion, as visitors should never have to worry about where to go next. Your buttons should be clearly labeled and should clearly stand out (and be identifiable as buttons), from the rest of your content. 

Additionally, stay away from stuffing your content. Yes, Google loves original content, but not at the expense of a good user experience. Stay away from a cluttered website and think long and hard about 
your layout and choosing something streamlined and easy to navigate. 

Over the next couple of days, we’ll discuss specific elements (12 of them), that you can focus on in order to improve your Conversion Rate Optimisation.

If you can focus on, and optimise these elements, then  you would be well on your way to improve your conversion rates. If however, you do not see a significant improvement over then next few weeks, then you can either invest in CRO tools / software, or you can hire a professional to do a site audit and tweak your website.