Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is a critical element in your business’ digital marketing process. CRO looks at converting more of your existing traffic, and aligning your focus on making more of what you already have. It’s also one of the quickest ways to improve...

What to look for in an SEO Service provider

If your business has any online components (such as a website), then SEO is crucial to the ongoing success of your business. You may have the most expensive website in your industry, but without web traffic (visitors) to that website, it is essentially useless. It is...

Dyslexia and website development

This is our next installment on our posts about ways to improve your DIY web design and web development project. This post focuses on web users with dyslexia and ways that you can make their visiting experience to your site more enjoyable (and memorable).   This...

Things To Consider When Building Your Own Website

Web design has come a long way in the last twenty years. I remember building my first site as a teenager, using nothing but HTML coding. It took forever and was very challenging. A spelling error or a comma or missing hyphen would cause errors that you had to hunt...